30 OCTOBER 2025
AUTODROMO NAZIONALE DI MONZA
9 AM to 8 PM
Corporate managers, tech providers, start-ups, and investors coming together for a day of pure acceleration.
The perfect place for high-intensity networking, showcasing success stories, and previewing solutions that are reshaping the world of business and technology.
This isn’t just an event: it’s an immersive experience where cutting-edge technology and top-tier networking merge an unmissable opportunity to connect with the key players of the digital revolution.
CORPORATE MANAGERS
INNOVATION PROVIDERS
START-UP
INVESTORS
Welcome & Intro CUPRA Lombarda Motori
The future of technologies for Human Resources: new solutions for talent acquisition & engagement, wellbeing, skills and people analytics, continuous learning.
Speakers:
Open Innovation and Competitiveness: How Companies, Startups, and Institutions Build the Future of Innovation Together
Speakers:
A round table to address the critical challenges of digital and technological sovereignty, balancing security needs, international competition, and legal protection.
Speakers:
Current and Future Scenarios of Venture Capital and Innovation: Investment Dynamics, Startup Ecosystem Growth, and the Role of Institutions.
Speakers:
Francesco Cerruti – ITA
Andrea Notari – Credem
Wylab – Federico Smanio
Feat Ventures – Fabio Sferruzzi
TOT. – Bruno Reggiani
Speaker:
Digital skills = Real growth? Yes, but what’s the secret ingredient?
Speakers:
Current and Future Scenarios of Artificial Intelligence: Corporate Applications, Success Stories and Best Practices, and the Contribution of the Italian Startup Ecosystem.
Speakers:
Human vs AI Challenge: the experience of the challenge against AI on the racetrack
Speaker:
How Innovation Match is becoming the game changer of Open Innovation: the 2026 vision and its contribution to the innovation ecosystem
Speaker:
Ceremony of the Open Innovation Awards, celebrating the best success stories of Open Innovation in Italy.
Networking, drinks & music time
Welcome
Alessandro Volpe – Vmedia
Sara Malaguti – Flowerista
Alessio Cinao – Snap
Driving experience on the Monza track with CUPRA cars powered by CUPRA Lombarda Motori
GT Car Test Drive on the Monza track
With skills, energy, and charisma, this Italian duo will turn the event hosting into an art of rhythm and substance.
With a background spanning HR, corporate, and major events, they blend corporate language with television-style communication in a unique dual-voice format.
They have successfully hosted events for Bosch, Teradata, Forbes, Marco Montemagno, and many others, bringing professionalism and entertainment to the stage..
Among the most anticipated moments of the event will be the exclusive testimony of Daniil Kvyat, former Formula 1 driver and the first in history to challenge an AI-driven car on the track. At Spark!, Kvyat will share for the very first time his unique perspective on the human vs. AI challenge—a powerful and timely metaphor that increasingly resonates with the business world, now called upon to face the transformative impact of new technologies.
In the afternoon, he will also host an exclusive driving experience dedicated to the event’s sponsors.
Experience the pure essence of driving with the Dallara Driving Experience!
From 2:00 PM to 5:30 PM on October 30, on the asphalt ribbon of the Monza Circuit, we invite you to live the thrill of a true driver’s experience.
Behind the wheel of a Dallara — a symbol of mechanical lightness, authentic performance, and a deep connection with the road — every curve becomes a dialogue between you and the track.
Here, there’s no electronic filter between you and emotion: only you, the car, and the limit you choose to push.
Come and turn the event into a memory — and the memory into legend.
2 Laps on Monza Circuit
on a Dallara Coupè
10 minutes
experience
Driven by a professional driver
at full speed!
Experience the Thrill of the CUPRA Driving Experience!
On the morning of October 30, all participants can take the wheel on the legendary Monza Circuit, thanks to CUPRA Lombarda Motori, the event’s Technical Main Sponsor.
An exclusive experience that combines CUPRA’s sporty DNA with the Summit’s innovation, delivering a unique and unforgettable driving thrill.
2 Laps on Monza Circuit
driving a CUPRA
10 minutes
experience
You drive!
Assisted by a professional driver.
A true accelerator of networking and business matching, before, during, and after the event.
Five award categories to celebrate excellence in Open Innovation in Italy. A must-attend event for our community—now in its second edition—honoring the most impactful collaborations of the year between corporates and innovative companies.
A full day dedicated to networking and meaningful interactions. From curated opportunities for dialogue and collaboration to light lunch and a vibrant closing party expect continuous engagement throughout the experience.
ADMISSION LITE
69€ + VAT
✅ Conference Area (+50 Speech)
✅ Expo Area (+20 companies)
✅ Networking Area (+500 persons)
✅ Matchmaking APP
✅ Basic Catering (Water & soft drinks)
✅ Access to CUPRA Driving Experience (10 spots available)
ADMISSION VIP
149€ + VAT
✅ Conference Area (+50 Speech)
✅ Expo Area (+20 companies)
✅ Networking Area (+500 persons)
✅ Matchmaking APP
✅ Full Catering Access (including Light Lunch & Closing Party)
✅ Access to CUPRA Driving Experience (10 spots available)
FULL TICKET
399€ + VAT
✅ Conference Area (+50 Speech)
✅ Expo Area (+20 companies)
✅ Networking Area (+500 persons)
✅ Matchmaking APP
✅ Full Catering Access (including Light Lunch & Closing Party)
✅ CUPRA Driving Experience (Guaranteed)
✅ DALLARA GT Driving Experience (2 GT Laps on Monza Circuit)
Thanks to our Rewards program, the most active users in our community will be able to participate for free by evaluating new innovative solutions on our platform.
A unique opportunity to position your company in the pole position of innovation.
A unique opportunity to position your company in the pole position of innovation.
Step into the spotlight at the innovation event of the year. Position your company as a leader in innovation, join as a keynote speaker, bring your clients to the track at the Temple of Speed, and showcase your product in the Expo Area.
Fill out the form and discover how to be part of Spark! 2025.